Saturday, July 16, 2011

Groupon's "Unsubscribe" Link Is at Top of Every Message

Is Groupon's the only one doing this?

Here are some companies that aren't (their link is still at the bottom):
  • Ace Hardware
  • Adagio Teas
  • Amazon
  • Amtrak
  • Careerbuilder
  • CVS
  • eBay
  • Living Social
  • Mint
  • Monster
  • Real Simple
  • Safeway
  • Save the Children
  • World Market
With email at the core of their business model, Groupon needs to cultivate a list that is as self-selected and engaged as possible. Disinterested list members should be able to opt out easily - lest they generate negative buzz.

Let's see if Living Social and other email-centric businesses follow suit.

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